About us

High-performance lures. Handcrafted. Tested. 100% Made in Italy.

Tycoon Lures is an Italian brand specialized in the design and handcrafted production of high-performance fishing lures, made for anglers who demand reliability, precision, and unique design.

Every lure is entirely developed in Italy, through a process combining hydrodynamic research, advanced material testing, and precision hand-finishing.

We are active throughout Italy and currently expanding across Europe and the United States, supported by a trusted network of promoters and specialized dealers.

• Fully Italian production, down to the smallest detail

• Handcrafted softbaits and technical accessories designed to catch

• Field testing in real European and American waters

• Direct support and reliable international shipping

Our mission

Our mission is to create fishing lures that combine engineering, creativity, and sustainability, staying true to Italian quality while pushing beyond national borders.

We aim to become a benchmark in Europe and North America for premium lures, and in the coming years expand into Asia, Oceania, and South America, maintaining our technical, artisanal identity.

By 2030, we want to bring the Tycoon brand worldwide, continuing to innovate, protect the environment, and work with passionate anglers everywhere.

Our commitment to sustainability

Every design choice is guided by our goal to minimize environmental impact, without sacrificing performance:

• Innovative low-impact polymers and pigments

• Optimized production to reduce waste

• Sustainable, recyclable packaging

• Ethical suppliers aligned with our green values

We believe the future of sport fishing must be more responsible and aware, and we work every day to lead by example.

Our team

Our workshop is the beating heart of the brand. Here, every lure is entirely designed, produced, and tested in Italy.

Our specialized and agile team includes:

• Technical designers focused on natural movement and aerodynamics

• Unique, functional finishes for high visibility and appeal

• Materials researchers, blending resistance and flexibility

• Pro field testers across Italy, Europe, and the USA

This setup allows us to deliver reliable, innovative, and recognizable products—handcrafted with precision and identity.

What they say about us

“Top-tier Italian product. Outperformed expectations here in Florida.”
— James R., USA

“Built by someone who truly knows fishing. Balanced, realistic, and reliable.”
— Luca F., Italy

“The visible internal core and water response are phenomenal. Nothing like this in the US.”
— Erik T., Minnesota